Impact of brand strength and customer reviews: the case of rural tourism inns in China / Siyu Peng, Nicholas Su Miew Sing
As e-commerce continues to become an integral part of our lives, more and more purchase decisions are being made online. A significant contribution leading to such purchases stem from a few key factors, one of which, is customer reviews. Reviews are based on consumer experience and are increasingly...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA Cawangan Sarawak
2020
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| Online Access: | https://ir.uitm.edu.my/id/eprint/32558/1/32558.pdf |