Students purchase intention towards counterfeit luxury fashion products / Nur Faziana Saadon
This research was conducted to carry out a study entitled “Students Purchase Intentions Towards Counterfeit Luxury Fashion Products”. The purpose of this study is to investigate the key factors which lead to the purchase intentions among undergraduates. The four independent variables are information...
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| Format: | Student Project |
| Language: | English |
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2015
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| Online Access: | https://ir.uitm.edu.my/id/eprint/32581/1/32581.pdf |