Consuming for status among Malaysian working women / Sukjeet K. Sandhu and Laily Paim
This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley. A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narro...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi Mara Selangor
2016
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| Online Access: | https://ir.uitm.edu.my/id/eprint/32803/1/32803.pdf |