Consuming for status among Malaysian working women / Sukjeet K. Sandhu and Laily Paim

This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley. A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narro...

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Détails bibliographiques
Auteurs principaux: K.Sandhu, Sukjeet, Paim, Laily
Format: Article
Langue:English
Publié: Universiti Teknologi Mara Selangor 2016
Sujets:
Accès en ligne:https://ir.uitm.edu.my/id/eprint/32803/1/32803.pdf