Consuming for status among Malaysian working women / Sukjeet K. Sandhu and Laily Paim
This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley. A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narro...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universiti Teknologi Mara Selangor
2016
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| Online Access: | https://ir.uitm.edu.my/id/eprint/32803/1/32803.pdf |
| _version_ | 1825737638345179136 |
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| author | K.Sandhu, Sukjeet Paim, Laily |
| author_facet | K.Sandhu, Sukjeet Paim, Laily |
| author_sort | K.Sandhu, Sukjeet |
| collection | UITM |
| description | This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley. A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narrowed down to three category which were clothings/scarfs, shoes and handbags. The results revealed that brand consciousness has a significant relationship with status consumption. Women who are consciousness about the brands have a higher tendency to engage in status consumption. |
| first_indexed | 2024-03-06T02:21:16Z |
| format | Article |
| id | oai:ir.uitm.edu.my:32803 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T02:21:16Z |
| publishDate | 2016 |
| publisher | Universiti Teknologi Mara Selangor |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:328032020-07-27T09:23:06Z https://ir.uitm.edu.my/id/eprint/32803/ Consuming for status among Malaysian working women / Sukjeet K. Sandhu and Laily Paim jeeir K.Sandhu, Sukjeet Paim, Laily Labor. Work. Working class Women This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley. A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narrowed down to three category which were clothings/scarfs, shoes and handbags. The results revealed that brand consciousness has a significant relationship with status consumption. Women who are consciousness about the brands have a higher tendency to engage in status consumption. Universiti Teknologi Mara Selangor 2016-09 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/32803/1/32803.pdf Consuming for status among Malaysian working women / Sukjeet K. Sandhu and Laily Paim. (2016) Journal of Emerging Economies and Islamic Research <https://ir.uitm.edu.my/view/publication/Journal_of_Emerging_Economies_and_Islamic_Research/>, 4 (3). pp. 1-6. ISSN 2289 – 2559 http://www.jeeir.com/v2/index.php/30-current/2016/vol-4-no-3-2016/130-paper2-vol4-no3-2016 |
| spellingShingle | Labor. Work. Working class Women K.Sandhu, Sukjeet Paim, Laily Consuming for status among Malaysian working women / Sukjeet K. Sandhu and Laily Paim |
| title | Consuming for status among Malaysian working women / Sukjeet K. Sandhu and Laily Paim |
| title_full | Consuming for status among Malaysian working women / Sukjeet K. Sandhu and Laily Paim |
| title_fullStr | Consuming for status among Malaysian working women / Sukjeet K. Sandhu and Laily Paim |
| title_full_unstemmed | Consuming for status among Malaysian working women / Sukjeet K. Sandhu and Laily Paim |
| title_short | Consuming for status among Malaysian working women / Sukjeet K. Sandhu and Laily Paim |
| title_sort | consuming for status among malaysian working women sukjeet k sandhu and laily paim |
| topic | Labor. Work. Working class Women |
| url | https://ir.uitm.edu.my/id/eprint/32803/1/32803.pdf |
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