Multichannel Retail Environment: Opportunities And Challenges / Norzieiriani Ahmad and Muhammad Rizwan

A seamless customer shopping experience has been provided in a multichannel environment. Currently, firms are using various shopping channels to enhance the customer satisfaction. Customers can use various channels like traditional physical stores, internet-based stores and social media as well to c...

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Bibliographic Details
Main Authors: Ahmad, Norzieiriani, Rizwan, Muhammad
Format: Article
Language:English
Published: Universiti Teknologi MARA, Kedah 2019
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/32854/1/AJ_NORZIEIRIANI%20AHMAD%20VOA%20K%2019.pdf