Halal values and attitude among Muslim worldwide: Does it affect the adaptation of marketing program strategy? / Hazlinda Hassan and Jamil Bojei
The main purpose of this paper is to examine the influence of Halal values and attitude on marketing program adaptation. A self-administered survey has been distributed to a sample of 110 Malaysian Halal exporters that involved in variety of product categories. The results of SEM-PLS analysis show t...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA, Kedah
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/32861/1/AJ_HAZLINDA%20HASSAN%20VOA%20K%2019.pdf |