Key variables for successful relationship marketing in business-to-business market. Case study: Telekom Malaysia Berhad (TM), Kota Bharu Kelantan / Norazian Mat Rifen
This research is to study about customer satisfaction, commitment, and trust on the successful of relationship marketing in business-to-business market. The study was conducted in one of the telecommunication company which is, Telekom Malaysia Berhad, specifically in Telekom Malaysia Berhad (TM) Kot...
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| Format: | Thesis |
| Language: | English |
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2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/32924/1/32924.pdf |