A study on the factors that influence corporate reputation at university: A case study at University Malaysia Kelantan / Mohd Faizul Mohd Nor
The aim of this study was to examine the factors that contribute to corporate reputation towards university, focusing upon University Malaysia Kelantan, Pengkalan Chepa, Kelantan. There are three factors being studied, which were: emotional appeal, products and services, and corporate social respons...
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| Format: | Thesis |
| Language: | English |
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2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/33007/1/33007.pdf |