The role of halalan-toyyiban supply chain practices as significant predictors towards excellent customer service management / Anizah Zainuddin, Sarah Irdina Ridzwan and Sarah Batrisyia Ridzwan.

This study examines the role of Halalan-Toyyiban supply chain practices (HTSCP) in the context of service management. Investigation was done to see how retail customers react to the role of HTSCP; that later influence their overall grocery experience. Halalan Toyyiban is a process associated with re...

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Bibliographic Details
Main Authors: Zainuddin, Anizah, Ridzwan, Sarah Irdina, Ridzwan, Sarah Batrisyia
Format: Article
Language:English
Published: Universiti Teknologi Mara Selangor 2020
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/33019/1/33019.pdf