Enhancing relationship marketing: A case study at Binaraya PKINK Sdn. Bhd. / Mohd Hasif Akmal Abd. Halim

In today's high competitive and globalize business context, increasing customer loyalty emerges as the most important challenges faced by marketers. Educating loyal customers is frequently argued to be the single most important driver of organizations’ long-term performance, which can lead to i...

全面介绍

书目详细资料
主要作者: Abd. Halim, Mohd Hasif Akmal
格式: Thesis
语言:English
出版: 2011
主题:
在线阅读:https://ir.uitm.edu.my/id/eprint/33087/1/33087.pdf