Green branding : the effect of green trust towards brand loyalty of the five-star hotel guest / Muhd Nabil Hanif Hassim and Mohd Raziff Jamaluddin

Nowadays, many companies have given special attention on the green branding as their competitive strategy in order to develop better clientele. From empirical evidences, maximizing satisfaction and retaining customer‟s base were common but there is a gap in utilizing specific green dimension that...

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Detalhes bibliográficos
Principais autores: Muhd Nabil Hanif, Hassim, Mohd Raziff, Jamaluddin
Formato: Conference or Workshop Item
Idioma:English
Publicado em: 2015
Assuntos:
Acesso em linha:https://ir.uitm.edu.my/id/eprint/33142/1/33142.pdf