Demystifying customer satisfaction towards an authorised automobile service centre / Cho Sin Win...[et al.]
Understanding and sustaining customer satisfaction is vital and challenging specifically in the automobile service industry. Therefore, the present study aims to identify factors influencing customer satisfaction towards the automobile service center. SERVQUAL instrument was adapted and more than 38...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Kedah
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/33171/1/AJ_CHO%20SIN%20WIN%20VOA%20K%2019.pdf |