Effect of selected marketing communication tools on student enrolment at private college : a study at KPTM Kota Bharu / Nur Ain Mohd Yusoff
The aim of this study is to examine the effect of selection marketing communication tools on student enrolment at Kolej Poly-Tech MARA Kota Bharu. There are four that have been studied, which are: college appearance, advertising, public relation and direct marketing. In collecting data, the research...
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| Format: | Thesis |
| Language: | English |
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2012
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| Online Access: | https://ir.uitm.edu.my/id/eprint/33177/1/33177.pdf |