An exploratory survey of online shoppers in Malaysian / Dr Kiranjit Kaur … [et al.]
This study examines the patterns of e-commerce transactions in Malaysia by determining the criteria that influenced shopping decisions made by 126 online shoppers. The study also identified problems faced by consumers and what they felt about the way retailers addressed their grievances. Saving time...
| Main Authors: | , , , |
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| Format: | Research Reports |
| Language: | English |
| Published: |
2005
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/33296/1/33296.pdf |