A study on the effect of advertising on current purchasing: Brand switching and repeat purchasing / Aribah Badzis
In markets in which first time purchases are rare, advertising if it work at all, will affects brand switching or retaining customers who otherwise might switch. Actually, in the market place there are three possibilities consequence advertising exposure will be happened on the household's bran...
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| Format: | Student Project |
| Language: | English |
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2004
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| Online Access: | https://ir.uitm.edu.my/id/eprint/33347/2/33347.pdf |