Franchising in Malaysia: issues and research agenda / Khairol Anuar Ishak.
The franchising concept has become a dominant method inter firm (business-to-business) in the distribution of products and services throughout the local and global market to their target end customer. Franchising is also known as a strategic alliance which relatively enduring inter-firm cooperative...
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| Format: | Conference or Workshop Item |
| Language: | English |
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2010
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| Online Access: | https://ir.uitm.edu.my/id/eprint/33364/1/33364.pdf |