The influence of patient-perceived service quality and brand trust on word of mouth / Efendi and Maria Elizabeth
The health care service providers such as the hospitals are facing the challenges of gaining customer loyalty. Health care service is a high involvement and high risk service. Therefore, brand trust can play an important role in influencing customer loyalty and word of mouth. This empirical research...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA Cawangan Sarawak
2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/33976/1/33976.pdf |