The influence of patient-perceived service quality and brand trust on word of mouth / Efendi and Maria Elizabeth
The health care service providers such as the hospitals are facing the challenges of gaining customer loyalty. Health care service is a high involvement and high risk service. Therefore, brand trust can play an important role in influencing customer loyalty and word of mouth. This empirical research...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA Cawangan Sarawak
2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/33976/1/33976.pdf |
| _version_ | 1796903736285593600 |
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| author | Efendi, Efendi Elizabeth, Maria |
| author_facet | Efendi, Efendi Elizabeth, Maria |
| author_sort | Efendi, Efendi |
| collection | UITM |
| description | The health care service providers such as the hospitals are facing the challenges of gaining customer loyalty. Health care service is a high involvement and high risk service. Therefore, brand trust can play an important role in influencing customer loyalty and word of mouth. This empirical research was conducted to find out the influence of service quality on brand trust and word of mouth in a private hospital. The data were collected using a six-item Likert scale with closed questions. The dimensions of service quality are reliability, assurance, tangibility, empathy, and responsiveness. Questionnaires were distributed using stratified random sampling to 215 respondents who have had in-patient care in a private hospital in Jakarta, St. Carolus Hospital. They were chosen because they would have a more intensive interaction with the service provider and the facility during their treatment. The sampling technique used is stratified random sampling method. The data were analyzed using the Structural Equation Modeling (LISREL). The result showed that brand trust mediated the influence of service quality on word of mouth. The ability of a hospital to build trust among its customers can influence its future performance through positive word of mouth. |
| first_indexed | 2024-03-06T02:24:38Z |
| format | Article |
| id | oai:ir.uitm.edu.my:33976 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T02:24:38Z |
| publishDate | 2017 |
| publisher | Universiti Teknologi MARA Cawangan Sarawak |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:339762022-08-26T09:02:01Z https://ir.uitm.edu.my/id/eprint/33976/ The influence of patient-perceived service quality and brand trust on word of mouth / Efendi and Maria Elizabeth ijsms Efendi, Efendi Elizabeth, Maria Study and teaching. Research Service industries Social psychology Life saving Human physiology The health care service providers such as the hospitals are facing the challenges of gaining customer loyalty. Health care service is a high involvement and high risk service. Therefore, brand trust can play an important role in influencing customer loyalty and word of mouth. This empirical research was conducted to find out the influence of service quality on brand trust and word of mouth in a private hospital. The data were collected using a six-item Likert scale with closed questions. The dimensions of service quality are reliability, assurance, tangibility, empathy, and responsiveness. Questionnaires were distributed using stratified random sampling to 215 respondents who have had in-patient care in a private hospital in Jakarta, St. Carolus Hospital. They were chosen because they would have a more intensive interaction with the service provider and the facility during their treatment. The sampling technique used is stratified random sampling method. The data were analyzed using the Structural Equation Modeling (LISREL). The result showed that brand trust mediated the influence of service quality on word of mouth. The ability of a hospital to build trust among its customers can influence its future performance through positive word of mouth. Universiti Teknologi MARA Cawangan Sarawak 2017-04 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/33976/1/33976.pdf The influence of patient-perceived service quality and brand trust on word of mouth / Efendi and Maria Elizabeth. (2017) International Journal of Service Management and Sustainability (IJSMS) <https://ir.uitm.edu.my/view/publication/International_Journal_of_Service_Management_and_Sustainability_=28IJSMS=29/>, 2 (2). pp. 1-13. ISSN 2550-1569 http://www.ijsmssarawak.com/ |
| spellingShingle | Study and teaching. Research Service industries Social psychology Life saving Human physiology Efendi, Efendi Elizabeth, Maria The influence of patient-perceived service quality and brand trust on word of mouth / Efendi and Maria Elizabeth |
| title | The influence of patient-perceived service quality and brand trust on word of mouth / Efendi and Maria Elizabeth |
| title_full | The influence of patient-perceived service quality and brand trust on word of mouth / Efendi and Maria Elizabeth |
| title_fullStr | The influence of patient-perceived service quality and brand trust on word of mouth / Efendi and Maria Elizabeth |
| title_full_unstemmed | The influence of patient-perceived service quality and brand trust on word of mouth / Efendi and Maria Elizabeth |
| title_short | The influence of patient-perceived service quality and brand trust on word of mouth / Efendi and Maria Elizabeth |
| title_sort | influence of patient perceived service quality and brand trust on word of mouth efendi and maria elizabeth |
| topic | Study and teaching. Research Service industries Social psychology Life saving Human physiology |
| url | https://ir.uitm.edu.my/id/eprint/33976/1/33976.pdf |
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