Intention to breast feed from a social marketing perspective: a case study at Hospital Sultan Abdul Halim / Noor Ain Mohd Zuki and Siti Zuhasniza Mohd Zin

This research concerns the issue of intention to breast feed from a social marketing perspective, which involves a case study at Sungai Petani Hospital. The objectives of conducting this research are to determine the relationship between knowledge, beliefs, referent others and social acceptability t...

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Bibliographic Details
Main Authors: Mohd Zuki, Noor Ain, Mohd Zin, Siti Zuhasniza
Format: Conference or Workshop Item
Language:English
Published: 2010
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/34017/1/34017.pdf