Acceptance of online sports marketing among Faculty of Sport Science and Recreation Student in UiTM (Perlis) / Radzliyana Radzuwan, Khor Poy Hua and Lim Khong Chiu
The online marketing has gained prominence among sport event tourists due to its sophisticated features. Even though researchers have examined various factors that influence general consumer use of the Internet, but there are limited research conducted on acceptance of online sports marketing. Thus,...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA, Perlis
2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/34438/1/34438.pdf |