The moderating effect of gender between customer quality factors and loyalty toward internet service provider in Malaysia / Muhammad Shafiq Harun
Customer’s quality based on commitment, trust, and satisfaction theory can explain and predict the success of a relationship between an internet service provider in Malaysia and its customers, measured in terms of loyalty. This study proposed a model to express the relationship and included gender a...
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| Format: | Monograph |
| Language: | English |
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Bachelor of Science (Hons.) Statistics
2015
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| Online Access: | https://ir.uitm.edu.my/id/eprint/34467/1/34467.pdf |