Factors that influencing spending behavior among Sultan Zainal Abidin University students / Iffah Bazilah Zaki

Factors that influencing spending behavior among Sultan Zainal Abidin University students / Iffah Bazilah Zaki

The purpose of this paper is to first provide an overview of the students’s spending behavior through three factors which are financial literacy, socialization agents and the brand image. Based on the survey administerd to 100 students in Sultan Zainal Abidin University, a factor analysis is to meas...

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Bibliographic Details
Main Author: Zaki, Iffah Bazilah
Format: Monograph
Language:English
Published: Bachelor of Business Administration (Hons) Marketing 2015
Subjects:
Consumers. Consumer demand. Consumption
Marketing research. Marketing research companies. Sales forecasting
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Personal finance. Financial literacy
Income and expenditure. Budget
Online Access:https://ir.uitm.edu.my/id/eprint/34844/1/34844.pdf

Internet

https://ir.uitm.edu.my/id/eprint/34844/1/34844.pdf

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