Factors that influencing spending behavior among Sultan Zainal Abidin University students / Iffah Bazilah Zaki

Factors that influencing spending behavior among Sultan Zainal Abidin University students / Iffah Bazilah Zaki

The purpose of this paper is to first provide an overview of the students’s spending behavior through three factors which are financial literacy, socialization agents and the brand image. Based on the survey administerd to 100 students in Sultan Zainal Abidin University, a factor analysis is to meas...

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Detalles Bibliográficos
Autor principal: Zaki, Iffah Bazilah
Formato: Monograph
Lenguaje:English
Publicado: Bachelor of Business Administration (Hons) Marketing 2015
Materias:
Consumers. Consumer demand. Consumption
Marketing research. Marketing research companies. Sales forecasting
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Personal finance. Financial literacy
Income and expenditure. Budget
Acceso en línea:https://ir.uitm.edu.my/id/eprint/34844/1/34844.pdf

Internet

https://ir.uitm.edu.my/id/eprint/34844/1/34844.pdf

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