Factors that influencing spending behavior among Sultan Zainal Abidin University students / Iffah Bazilah Zaki
The purpose of this paper is to first provide an overview of the students’s spending behavior through three factors which are financial literacy, socialization agents and the brand image. Based on the survey administerd to 100 students in Sultan Zainal Abidin University, a factor analysis is to meas...
| Main Author: | |
|---|---|
| Format: | Monograph |
| Language: | English |
| Published: |
Bachelor of Business Administration (Hons) Marketing
2015
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/34844/1/34844.pdf |