The impact of demographic factors toward customer loyalty: A study on credit card users / Ramli Saad...[et al.]
In today competitive, complex and dynamic environment of the banking industry, the very slight differences which exist in financial services and products together with an increasingly demanding customer have led to a great transformation in the industry. The traditional productoriented bank is beco...
| Main Authors: | , , |
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| Format: | Research Reports |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/34982/1/34982.pdf |