A study on customer retention (repeat purchase) at Peladang Mart Sdn. Bhd. / Amirah Salwani Shabani

The purpose of this research is to examine the relationship between the price, trust and satisfaction for the change of customer retention. The study was conducted on customers Peladang Mart Sdn. Bhd. the different cultural background. The sample size ranged from 125 customers at Alor Star, Kedah Da...

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Bibliographic Details
Main Author: Shabani, Amirah Salwani
Format: Student Project
Language:English
Published: 2012
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/35492/1/35492.PDF