The effectiveness of television commercial toward Malaysian Audiences' Behavior / Amirul Asyraf Azman
Television commercial is one of the medium in promoting product, brand, and also create awareness towards audiences. But, some of the audiences' behaviour was affected by television commercial. This research is about the effectiveness of television commercial toward Malaysian audiences' be...
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| Format: | Student Project |
| Language: | English |
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2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/35618/1/35618.PDF |