The effect of usefulness, ease of use, and trust on purchase intention of online buying / Siti Zaharah Mohamadti

The purpose of this study was to explore the effects of usefulness, ease of use, and trust on that supported by the Technology Acceptance Model (TAM) purchase intention of online buying. The subjects of this study were selected from the residents of Alor Setar, Kedah. Questionnaire was the major too...

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Détails bibliographiques
Auteur principal: Mohamadti, Siti Zaharah
Format: Student Project
Langue:English
Sujets:
Accès en ligne:https://ir.uitm.edu.my/id/eprint/35818/1/35818.pdf