Franchising : an alternative business investment (a study based on eon franchise service dealer) / Anniza Mohd Hedzir
Franchising has expanded rapidly around the world during the 1970s and 1980s. It is often viewed as an industry by itself. However, franchising is not an industry, but a process - an ongoing contractual relationship between a franchisor and a franchisee. Franchising is a distribution method which is...
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| Format: | Thesis |
| Language: | English |
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1993
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| Online Access: | https://ir.uitm.edu.my/id/eprint/36194/1/36194.PDF |