After sales service: the satisfaction of Proton Saga owners / Rosmahadi Mamat @ Mohamed

The consumer today is more discerning - and in making a decision to purchase any product be it cars, electrical or electronic goods - he looks not just for a brand name but more importantly the quality of after sales service. Many a product claiming to have the latest technological innovation has m...

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Bibliographic Details
Main Author: Mamat @ Mohamed, Rosmahadi
Format: Student Project
Language:English
Published: Faculty of Business and Management 1988
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/533/1/PPb_ROSMAHADI%20MAMAT%20BM%2088_5%20P01.pdf