Market orientation and firm performance in Ghana's telecommunications industry
This study set out to achieve a comprehensive understanding of the adoption levels of market orientation (MO) in Ghana’s mobile telecommunications industry, and to assess its relationship to performance. This was necessitated by the fact that, in-spite of the superfluity of literature on market orie...
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| Format: | Thesis |
| Language: | English |
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2016
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| Online Access: | https://repository.londonmet.ac.uk/1145/1/ArthurEmmanuel%20-%20Full%20thesis.pdf |