Using corporate social responsibility (CSR) to build brands : a case study of Vodafone Ghana Ltd
The concept of corporate social responsibility (CSR) has received much attention over several decades. This research aimed at investigating the impact of CSR on organisational brand value. This thesis conceptualises CSR using the stakeholder theory approach as a brand building tool to increase organ...
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| Format: | Thesis |
| Language: | English |
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2017
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| Online Access: | https://repository.londonmet.ac.uk/1249/1/George%20K%20Amoako%20-%20Full%20thesis.pdf |