Identifying antecedents of marketing orientation of microfinance institutions in Ghana : the case study of microfinance companies
Poverty has been acknowledged globally as a challenge afflicting billions of people. Microfinance is seen as a means of alleviating extreme poverty through supporting low income customers, micro enterprises and small and medium-sized enterprises (SMEs) using microfinance products to ameliorate risks...
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| Format: | Thesis |
| Language: | English |
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2017
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| Online Access: | https://repository.londonmet.ac.uk/1427/1/DzogbenukuRobert%20-%20Full%20thesis.pdf |