Creativity : the issues surrounding its assessment in professional marketing courses
The purpose of this article is to highlight the challenges in assessing creativity in professional Marketing courses and suggest possible ways to overcome some of the challenges.
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| Format: | Article |
| Language: | English |
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Centre for the Enhancement of Learning and Teaching (CELT), London Metropolitan University
2010
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| Online Access: | https://repository.londonmet.ac.uk/284/1/InvestigationsInUniversityTeachingAndLearning%20v6n1%20p47-56.pdf |