Creativity : the issues surrounding its assessment in professional marketing courses
The purpose of this article is to highlight the challenges in assessing creativity in professional Marketing courses and suggest possible ways to overcome some of the challenges.
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Centre for the Enhancement of Learning and Teaching (CELT), London Metropolitan University
2010
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| Subjects: | |
| Online Access: | https://repository.londonmet.ac.uk/284/1/InvestigationsInUniversityTeachingAndLearning%20v6n1%20p47-56.pdf |
| _version_ | 1804071497586704384 |
|---|---|
| author | Kikoyo, Stella O. |
| author_facet | Kikoyo, Stella O. |
| author_sort | Kikoyo, Stella O. |
| collection | LMU |
| description | The purpose of this article is to highlight the challenges in assessing creativity in professional Marketing courses and suggest possible ways to overcome some of the challenges. |
| first_indexed | 2024-07-09T03:44:12Z |
| format | Article |
| id | oai:repository.londonmet.ac.uk:284 |
| institution | London Metropolitan University |
| language | English |
| last_indexed | 2024-07-09T03:44:12Z |
| publishDate | 2010 |
| publisher | Centre for the Enhancement of Learning and Teaching (CELT), London Metropolitan University |
| record_format | eprints |
| spelling | oai:repository.londonmet.ac.uk:2842016-10-18T11:40:17Z http://repository.londonmet.ac.uk/284/ Creativity : the issues surrounding its assessment in professional marketing courses Kikoyo, Stella O. 370 Education 650 Management & auxiliary services The purpose of this article is to highlight the challenges in assessing creativity in professional Marketing courses and suggest possible ways to overcome some of the challenges. Centre for the Enhancement of Learning and Teaching (CELT), London Metropolitan University 2010 Article NonPeerReviewed text en https://repository.londonmet.ac.uk/284/1/InvestigationsInUniversityTeachingAndLearning%20v6n1%20p47-56.pdf Kikoyo, Stella O. (2010) Creativity : the issues surrounding its assessment in professional marketing courses. Investigations in university teaching and learning, 6 (1). pp. 47-56. ISSN 1740-5106 |
| spellingShingle | 370 Education 650 Management & auxiliary services Kikoyo, Stella O. Creativity : the issues surrounding its assessment in professional marketing courses |
| title | Creativity : the issues surrounding its assessment in professional marketing courses |
| title_full | Creativity : the issues surrounding its assessment in professional marketing courses |
| title_fullStr | Creativity : the issues surrounding its assessment in professional marketing courses |
| title_full_unstemmed | Creativity : the issues surrounding its assessment in professional marketing courses |
| title_short | Creativity : the issues surrounding its assessment in professional marketing courses |
| title_sort | creativity the issues surrounding its assessment in professional marketing courses |
| topic | 370 Education 650 Management & auxiliary services |
| url | https://repository.londonmet.ac.uk/284/1/InvestigationsInUniversityTeachingAndLearning%20v6n1%20p47-56.pdf |
| work_keys_str_mv | AT kikoyostellao creativitytheissuessurroundingitsassessmentinprofessionalmarketingcourses |