Evaluation and re-design of the module 'International Marketing' : an exploratory study
As one of the core modules for MA Marketing course, the module ‘International Marketing’ (MKP001N) is offered to postgraduate students in both autumn and spring semesters. The module focuses on practical application of international marketing concepts and it also provides useful insights for student...
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| Format: | Article |
| Language: | English |
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Centre for the Enhancement of Learning and Teaching (CELT), London Metropolitan University
2010
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| Online Access: | https://repository.londonmet.ac.uk/291/1/InvestigationsInUniversityTeachingAndLearning_v6n2_p125-136.pdf |