Social marketing and the protection of the young consumer
The chapter highlights the relevance of social marketing to protecting young consumers. It describes its procedure and illustrates how it has been adopted effectively to hep protect young consumers.
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| Format: | Book Section |
| Language: | English |
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Taylor & Francis (Routledge)
2017
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| Online Access: | https://repository.londonmet.ac.uk/4889/1/SM%26Youth2-CFourali2017.pdf |