Cultural localisation as a strategy to preserve the persuasive function in the translation of tourism websites from French into English
Tourist promotional texts function like advertising texts in that they aim to “persuade, lure, woo, and seduce” (Dann 1996). In the context of global marketing, tourists can be considered consumers who seek to escape from ordinary life carrying their culturally embedded mindsets with them. Although...
| Main Author: | |
|---|---|
| Format: | Article |
| Published: |
John Benjamins Publishing Company
2019
|
| Subjects: |