Improving sustainable fashion marketing and advertising: a reflection on framing message technique and consumers’ personality
Fashion, as one of the largest industries in the world, causes serious social and environmental issues. Sustainable fashion aims to reduce pollution and improve working conditions in the industry. This article suggests ideas for improving advertising and better understanding of consumer behavior in...
| Glavni autori: | , , |
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| Format: | Članak |
| Jezik: | English |
| Izdano: |
SAGE Publications
2020
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| Teme: | |
| Online pristup: | https://repository.londonmet.ac.uk/5930/1/2018_Guedes%20et%20al_IJM.pdf |
| _version_ | 1825625504724549632 |
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| author | Guedes, Biatriz Bardey, Aurore Schat, Anke |
| author_facet | Guedes, Biatriz Bardey, Aurore Schat, Anke |
| author_sort | Guedes, Biatriz |
| collection | LMU |
| description | Fashion, as one of the largest industries in the world, causes serious social and environmental issues. Sustainable fashion aims to reduce pollution and improve working conditions in the industry. This article suggests ideas for improving advertising and better understanding of consumer behavior in order to promote sustainable fashion. While there is still a lack of academic studies on consumer behavior and sustainable fashion, there is a need for the fashion industry to become more sustainable. Further work on improving sustainable fashion advertising as well as better understanding the target audience is to date necessary. |
| first_indexed | 2024-07-09T04:00:55Z |
| format | Article |
| id | oai:repository.londonmet.ac.uk:5930 |
| institution | London Metropolitan University |
| language | English |
| last_indexed | 2024-07-09T04:00:55Z |
| publishDate | 2020 |
| publisher | SAGE Publications |
| record_format | eprints |
| spelling | oai:repository.londonmet.ac.uk:59302020-08-07T15:39:27Z https://repository.londonmet.ac.uk/5930/ Improving sustainable fashion marketing and advertising: a reflection on framing message technique and consumers’ personality Guedes, Biatriz Bardey, Aurore Schat, Anke 150 Psychology Fashion, as one of the largest industries in the world, causes serious social and environmental issues. Sustainable fashion aims to reduce pollution and improve working conditions in the industry. This article suggests ideas for improving advertising and better understanding of consumer behavior in order to promote sustainable fashion. While there is still a lack of academic studies on consumer behavior and sustainable fashion, there is a need for the fashion industry to become more sustainable. Further work on improving sustainable fashion advertising as well as better understanding the target audience is to date necessary. SAGE Publications 2020-03-01 Article PeerReviewed text en https://repository.londonmet.ac.uk/5930/1/2018_Guedes%20et%20al_IJM.pdf Guedes, Biatriz, Bardey, Aurore and Schat, Anke (2020) Improving sustainable fashion marketing and advertising: a reflection on framing message technique and consumers’ personality. International Journal of Market Research, 62 (2). pp. 1-3. ISSN 1470-7853 10.1177/1470785318801152 10.1177/1470785318801152 |
| spellingShingle | 150 Psychology Guedes, Biatriz Bardey, Aurore Schat, Anke Improving sustainable fashion marketing and advertising: a reflection on framing message technique and consumers’ personality |
| title | Improving sustainable fashion marketing and advertising: a reflection on framing message technique and consumers’ personality |
| title_full | Improving sustainable fashion marketing and advertising: a reflection on framing message technique and consumers’ personality |
| title_fullStr | Improving sustainable fashion marketing and advertising: a reflection on framing message technique and consumers’ personality |
| title_full_unstemmed | Improving sustainable fashion marketing and advertising: a reflection on framing message technique and consumers’ personality |
| title_short | Improving sustainable fashion marketing and advertising: a reflection on framing message technique and consumers’ personality |
| title_sort | improving sustainable fashion marketing and advertising a reflection on framing message technique and consumers personality |
| topic | 150 Psychology |
| url | https://repository.londonmet.ac.uk/5930/1/2018_Guedes%20et%20al_IJM.pdf |
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