Improving sustainable fashion marketing and advertising: a reflection on framing message technique and consumers’ personality

Improving sustainable fashion marketing and advertising: a reflection on framing message technique and consumers’ personality

Fashion, as one of the largest industries in the world, causes serious social and environmental issues. Sustainable fashion aims to reduce pollution and improve working conditions in the industry. This article suggests ideas for improving advertising and better understanding of consumer behavior in...

Mô tả đầy đủ

Chi tiết về thư mục
Những tác giả chính:	Guedes, Biatriz, Bardey, Aurore, Schat, Anke
Định dạng:	Bài viết
Ngôn ngữ:	English
Được phát hành:	SAGE Publications 2020
Những chủ đề:	150 Psychology
Truy cập trực tuyến:	https://repository.londonmet.ac.uk/5930/1/2018_Guedes%20et%20al_IJM.pdf

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