Impact of materialism on purchase intention of sustainable luxury goods: an empirical study in India
Purpose: This study aims to examine the impact of the three dimensions of materialism, namely, possessiveness, envy and non-generosity along with attitude on the purchase intention of sustainable luxury products. Design/methodology/approach: The research study contains a descriptive approach to...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald
2021
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| Subjects: | |
| Online Access: | https://repository.londonmet.ac.uk/6981/1/Impact-of-materialism-on-purchase-intention-of%20sustainable-luxury-goods.pdf |