Segmenting Paddy Farmer's attitude and behavior: a study towards the green fertilizer technology adoption among Malaysian paddy farmers - adoption of GFT
Agriculture is the major driving force of Malaysian economic. The aim of this research study is to segment the behavior of paddy farmers in Malaysia and understand how they influence adoption, a green fertilizer technology (GFT). The first objective of this chapter is to establish the thinking which...
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| Format: | Book Section |
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IGI Global
2020
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