Hey, did you see that label? It’s sustainable! - understanding the role of sustainable labelling in shaping sustainable purchase behaviour for sustainable development

Consumers, nowadays, are becoming mindful of environmental issues than ever. The rising concerns for the adverse effects of consumption on environmental sustainability are leading to transformation in consumer behaviour. Consumers need relevant sustainability information about the products to shape...

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Bibliographic Details
Main Authors: Siraj, Ahsan, Taneja, Shilpa, Zhu, Yongming, Jiang, Hongbing, Luthra, Sunil, Kumar, Anil
Format: Article
Language:English
Published: Wiley 2022
Subjects:
Online Access:https://repository.londonmet.ac.uk/7213/1/Revised%20Manuscript.docx