Dynamics of user-generated content and service failure recovery: evidence from millennials
Purpose: There is considerable interest in the value of user-generated content (UGC) and its antecedents. Despite its growing importance, existing studies have largely ignored the effects of UGC on customers’ responses to recovery efforts in the fashion industry. The aim of this paper is to examine...
| Principais autores: | , , , , |
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| Formato: | Artigo |
| Idioma: | English |
| Publicado em: |
Emerald
2023
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| Assuntos: | |
| Acesso em linha: | https://repository.londonmet.ac.uk/8634/1/QMR_UGC_PDF_Proof.pdf |