Developing strategies to retain organizational insurers using a clustering technique: evidence from the insurance industry
Formulating strategies to maintain policyholders is one of the main challenges for most insurance companies in Iran. The purpose of this article is to help marketing strategists of insurance companies predict insurees' churn and develop insurees retention strategies. Since the cost of maintaini...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024
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| Subjects: | |
| Online Access: | https://repository.londonmet.ac.uk/9078/1/TFS%202024.pdf |