Exploring the relationships between social media influencers and service failure recovery process: views from social influence and commitment-trust theories
Prior research has advanced several explanations for social media influencers’ (SMIs’) success in the burgeoning computer-mediated marketing environments but leaves one key topic unexplored: the moderating role of SMIs in service failure and recovery strategies. Drawing on a social constructivist pe...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://repository.londonmet.ac.uk/9088/1/RARCS2023%20-Ozuem_Willis_Ranfagni_Rovai.pdf |