Investigating the acceptance intentions of online shopping assistants in E-commerce interactions: mediating role of trust and effects of consumer demographics
Online shopping has various advantages, such as convenience, easy access to information, a greater variety of products or services, discounts, and lower prices. However, the absence of salespeople's personalized assistance decreases the online customer experience. Business-to-consumer e-commerc...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024
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| Subjects: | |
| Online Access: | https://repository.londonmet.ac.uk/9173/1/1-s2.0-S2405844024010624-main.pdf |