Charting The Multichannel Future: Retail Choices And Constraints
Whilst the events of 2000 and 2001 would appear to have reduced significantly the attractiveness of e-commerce as a viable source of revenue growth for retailers, writing off electronic distribution channels may be premature. Growth in online transactions in, for example, the USA and the UK -whilst...
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| Formato: | Journal article |
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Emerald Group Publishing Ltd.
2002
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