Charting The Multichannel Future: Retail Choices And Constraints
Whilst the events of 2000 and 2001 would appear to have reduced significantly the attractiveness of e-commerce as a viable source of revenue growth for retailers, writing off electronic distribution channels may be premature. Growth in online transactions in, for example, the USA and the UK -whilst...
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| Format: | Journal article |
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Emerald Group Publishing Ltd.
2002
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| _version_ | 1826256424806645760 |
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| author | Reynolds, J |
| author_facet | Reynolds, J |
| author_sort | Reynolds, J |
| collection | OXFORD |
| description | Whilst the events of 2000 and 2001 would appear to have reduced significantly the attractiveness of e-commerce as a viable source of revenue growth for retailers, writing off electronic distribution channels may be premature. Growth in online transactions in, for example, the USA and the UK -whilst slower than commentators had predicted - is nevertheless encouraging. Retailing appears to be polarizing between those willing to embrace e-commerce for longer-term benefit and those for whom e-commerce is not seen as a desirable route to growth. The indirect, informational effect of the Internet on the consumer buying process and the perception of retail brands is a further consideration for those contemplating multi-channel futures. Finally, the article illustrates that the integrative challenges of multi-channel retailing are capable of being resolved in more than one way. |
| first_indexed | 2024-03-06T18:02:04Z |
| format | Journal article |
| id | oxford-uuid:001e231d-31b9-4f39-829b-9710a9579da5 |
| institution | University of Oxford |
| last_indexed | 2024-03-06T18:02:04Z |
| publishDate | 2002 |
| publisher | Emerald Group Publishing Ltd. |
| record_format | dspace |
| spelling | oxford-uuid:001e231d-31b9-4f39-829b-9710a9579da52022-03-26T08:27:51ZCharting The Multichannel Future: Retail Choices And Constraints Journal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:001e231d-31b9-4f39-829b-9710a9579da5Saïd Business School - EurekaEmerald Group Publishing Ltd.2002Reynolds, JWhilst the events of 2000 and 2001 would appear to have reduced significantly the attractiveness of e-commerce as a viable source of revenue growth for retailers, writing off electronic distribution channels may be premature. Growth in online transactions in, for example, the USA and the UK -whilst slower than commentators had predicted - is nevertheless encouraging. Retailing appears to be polarizing between those willing to embrace e-commerce for longer-term benefit and those for whom e-commerce is not seen as a desirable route to growth. The indirect, informational effect of the Internet on the consumer buying process and the perception of retail brands is a further consideration for those contemplating multi-channel futures. Finally, the article illustrates that the integrative challenges of multi-channel retailing are capable of being resolved in more than one way. |
| spellingShingle | Reynolds, J Charting The Multichannel Future: Retail Choices And Constraints |
| title | Charting The Multichannel Future: Retail Choices And Constraints
|
| title_full | Charting The Multichannel Future: Retail Choices And Constraints
|
| title_fullStr | Charting The Multichannel Future: Retail Choices And Constraints
|
| title_full_unstemmed | Charting The Multichannel Future: Retail Choices And Constraints
|
| title_short | Charting The Multichannel Future: Retail Choices And Constraints
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| title_sort | charting the multichannel future retail choices and constraints |
| work_keys_str_mv | AT reynoldsj chartingthemultichannelfutureretailchoicesandconstraints |