Do you say it like you eat it? The sound symbolism of food names and its role in the multisensory product experience
The aim of the present study was to investigate whether the name of the product - in terms of the phonetic speech sounds - conveys sensory (appearance, odours, basic tastes, flavours, textures, mouthfeeling and aftertastes) associations to consumers. Moreover, the existence of conceptual association...
| Main Authors: | , , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
2013
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